CI Web Group · Est. 2006 · Houston, Texas
We build Hydra OS: AI-enabled websites, SEO, AEO, GEO and local marketing systems for the trades and professional services. We don’t do everything. We do what moves revenue.
01Manifesto
Read this before anything else.
The content froze the week you signed off. The plugins started aging. The rankings drifted while nobody was watching. Three years later someone said the word “redesign,” and the cycle began again: new invoice, same decay, most likely a new agency that feels like Groundhog Day.
It wasn’t your agency’s fault. They were trapped too. The traditional model hands every client the same playbook, stacks another plugin on the same aging CMS, and turns every change into a support ticket with an invoice stapled to it.
Meanwhile search itself fractured. Your customers stopped only Googling. They started asking ChatGPT, reading AI Overviews, talking to assistants. A static brochure can’t follow them there.
A system can.
So we stopped building websites and built the thing underneath instead: an operating system with a memory of your business, agents that act on it daily, and an edge network that ships every improvement to every site at once.
The website stoppedbeing the product.
The intelligence became the product.
The website is what it grows.
02Hydra go-lives
Recent production cutovers and staging builds you can open right now. Real businesses on real domains. No agency black box.
Hydra Build Components
Every Hydra site is composable. Each component is a real, live-on-a-client build, priced up front and added to your website in days, not months, so budget goes into work you can watch land on your site.
Component 01SEO / AEO / GEO
A pan-zoom-clickable panorama of your customer’s world, with a blue marker for every product and service you sell. Visitors explore what you offer visually instead of scrolling a long service list.
Component 02CRO / AEO / SXO
Guided inputs for system size, home age and ZIP return a real price range with a financing preview, capturing the large share of visitors who bounce on “call for pricing.”
Component 03SEO / GEO / AEO
One level deeper than city pages: neighborhood and community authority under every city you cover, so you show up in the local pack and AI answer engines for every service in every neighborhood.
Component 04CRO / AEO / AI Search
Four quick questions return an honest repair-or-replace verdict with the math shown. An anti-upsell trust builder that converts because it’s honest.
In production now
Every row is a live staging site. Watch CI Web Group ship in real time, with the current site recorded as the before state.
Showing 12 of 510 staging builds in the In Production hub
03Verified client wins
Every number here is a real post-launch delta, measured against that client’s own pre-launch baseline across Google Analytics, Search Console, Google Business Profile and call tracking.
We publish percentages only. Our clients’ raw numbers stay private.
+104%
Plumbing · HVAC · Measured Aug 12, 2026
Leads more than doubled since the Hydra launch.
+88%
Water Heaters · Plumbing · Measured Jul 17, 2026
Two weeks live: leads per day up 88%, phone calls up 112%.
+61%
Electric · Plumbing · HVAC · Measured Jul 20, 2026
Local map demand up 61% year over year, with average position roughly 26 spots better.
+43%
HVAC & Plumbing · Measured Sep 1, 2026
Tracked calls up 43% on the pre-launch window, and roughly doubled year over year.
+20%
Plumbing · HVAC · Measured Sep 2, 2026
First 28 days on Hydra: search clicks up 20%, form leads up 129%.
Top 10%
HVAC · Measured Jul 18, 2026
The owner’s own AI cross-check placed the new site in the “top 10 percent” of HVAC sites nationwide.
New milestones append to each client’s timeline as reporting windows close.
Explore every launch story (opens in a new tab)04What we do
Every one built to compound. Foundation runs the site, visibility disciplines get you found, cited and booked, and automation replaces the consulting overhead.
Three buckets, each mapped to a real business outcome, all running on the same intelligence engine.
The platform and the store on top of it.
The AI-first website, the intelligence layer that runs it, and the component store that keeps building on top.
3 services
Every discipline. One coordinated system.
The strategy pillars every Hydra Build Component maps to, so you shop by the number you want to move, not by feature name.
7 services
Done with you. Done for you. Everything in between.
Where AI agents replace consulting overhead, or where a human team of experts drives your AI stack live with you.
3 services
05The process
The first web and organic marketing system designed to get smarter over time. Five steps from strategy to compounding growth, with a named strategist at every hand-off.
Proven systems, built into your brand, live in days, not quarters.
Configure your website tier, services, coverage and priorities in the wizard. The plan, the timeline and the price are all visible before you sign anything.
Approve and your dedicated Slack channel opens the same day. Run the AI-to-AI onboarding prompt matched to your industry and deliver brand assets in the same thread. One Master Document, no PDF hand-offs.
You get a private staging URL as pages land. Consolidate feedback into a single change document, we complete your package’s included rounds, then prep the site for go-live.
We cut over to your domain and the measurement starts: rankings, traffic and leads reported against your own pre-launch baseline, live, with no spreadsheets.
The component store stays open after launch. Pick a proven component, we build it on your brand, and it ships to your live site.
Ready to grow?
Build your free plan. Transparent pricing, no pitch deck.
Build your plan (opens in a new tab)06Two different things
They work as one, but they are not the same thing. The website is what your customers see and what Google and AI engines crawl. Hydra OS is the intelligence that builds, optimizes and runs it.
What your customers see
Designed and developed in Astro, the most advanced web framework, as a decoupled, static-site-generated front end backed by a content database.
The intelligence that runs it
The operating system, the brain: vector search, CAG, RAG and autonomous AI agents that build, optimize and run the work behind the scenes.
The website is the body. Hydra OS is the brain.
Together, that’s a moat competitors can’t buy off a shelf.
The Hydra OS stack
Four layers, one operating system. Webflow stops at delivery. WordPress stops at content. Hydra OS keeps going: brain, engine, edge, and an autonomous workforce on top.
A trades-trained model continuously fine-tuned on your brand, your service area and 20 years of CI Web Group playbooks. Vector, RAG, CAG and MemPalace.
Headless CMS, SEO and AISO engines, schema, content pipelines, reviews, smart promotions, lead routing, AI conversions and live dashboards, with ADA and legal compliance built in.
Statically generated, decoupled and served from the edge: the architecture Google, OpenAI and Cloudflare ship with. Near perfect Core Web Vitals, and no more security issues.
Thousands of specialized agents reasoning over your brand 24/7: publishing, optimizing, citing, responding. Supervised by senior operators.
07The 80/20 advantage
Traditional agencies bill you for hours. We bill you for outcomes. Most of the work runs on AI credits, directed by digital marketing experts with 20+ years in the trades, so you get elite operators and elite technology for a fraction of the legacy cost.
Researching, writing, optimizing, citing, responding. One credit, one job done.
Strategy, quality and the relationship.
100×
More output per month
Thousands of agent actions instead of a handful of human tasks.
94%
AI-search citation rate
Hydra-built sites are designed to be the answer, not the link.
30 days
Kickoff to first ranking wins
Static delivery plus autonomous agents means same-week iterations.
This is what 80% AI looks like
A traditional agency runs a handful of human actions per week. Hydra runs more than a million per day across every Hydra-powered brand, supervised by the senior operators who set direction. Every action is logged, auditable and tied to a metric you care about.
3,847
Agents online
Live across the Hydra portfolio
1.2M
Actions every 24h
Platform-wide, vs ~40 at a legacy agency
9,140
AI citations a week
Google · ChatGPT · Perplexity · Gemini · Grok
73%
Faster to rank
Median new service page vs legacy builds
Representative feed of agent actions across the Hydra portfolio
Meet the crew.
Meet the 8 AI agents (opens in a new tab)
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0808Proof
The agency of record for trade brands and dealer networks for nearly two decades, endorsed by the manufacturers, partners and platforms shaping the industry.
On the record
CI Web Group is hands down the most advanced digital marketing and web design company in the industry if not the world. They are the Hail Mary. Everyone else is literally doing and following the exact same playbook, CI Web Group is crazy enough to do things entirely different.
01 / 08
Featured review · July 5, 2026
Eco Electric, Plumbing, Heating & Air launched their Hydra OS build. Seven days later they posted a Google review, and included a third-party LLM audit of the new site inside it.
> If you are evaluating your own web presence or analyzing the local market, Eco Services is the gold standard blueprint right now. They’ve successfully moved away from the cluttered, 2010s-era “text-heavy” plumbing and electrical layouts and created a sleek, lightning-fast digital asset designed to win the future of conversational search.
Quoted in Cory Hesseltine’s verified Google review of Eco Electric, Plumbing, Heating & Air.
09Since 2006
We’ve been helping the trades win at search since before “AI overview” was a phrase. Twenty years inside this industry, and the first agency to architect for an internet where AI does the research and assistants make the decisions. Hydra OS is the product of that conviction.
20+
Years in the trades
1,000+
Active clients
38
Full-time operators
50M+
Leads driven
The road to Hydra OS
2006
CI Web Group opens its doors in Houston and bets on WordPress before the trades knew what a CMS was. The mission from day one: elevate the trades through better technology.
2012
The preferred marketing partner for HVAC, plumbing, electrical and roofing operators across North America.
2022
The year ChatGPT launched, we were first to migrate trades clients to Webflow and re-architect for AI search: schema, entities, retrieval-ready content.
2023
Among the first agencies to ship retrieval-augmented agents into production for small-business marketing.
2026
The autonomous marketing operating system launches. Experts plus thousands of agents, one platform.
The humans · 80% AI. 20% these people.
CEO & Chief Visionary Officer
Founder, CEO and visionary of CI Web Group, the AI-first agency built exclusively for the trades. Three decades at the intersection of operational technology and business transformation.
The book · Free digital editionHands Up. A CEO’s letter to the generation that will inherit what we build.Read it at jenniferbagley.com (opens in a new tab)Strategists who run the platform, not account managers reading from a slide deck. You talk to senior operators on day one, and every day after.
Meet the full team (opens in a new tab)
Melanie OsioChief of StaffChief of Staff (opens in a new tab)
Chris HeneyChief Technology OfficerChief Technology Officer (opens in a new tab)
Jazmin RamirezExecutive Director, GrowthExecutive Director, Growth (opens in a new tab)
Michael ParkerExecutive Director, Design EngineeringExecutive Director, Design Engineering (opens in a new tab)
Chelsea NodinExecutive Director, OperationsExecutive Director, Operations (opens in a new tab)
Seth HumbleDirector, PerformanceDirector, Performance (opens in a new tab)
Michael HicklenVP SalesVP Sales (opens in a new tab)Industry investment
We bet onthe trades.
The education, the communities, the podcasts and the keynotes that move the entire industry forward, not just our own clients.
10Preferred by the industry
A preferred digital marketing agency and technology provider for the manufacturers, distributors and associations the trades are built on. When their contractors need a website and marketing partner, our name is on the short list.
Daikin, Mitsubishi Electric, Goodman, Amana, Hisense, Day & Night, Ferguson, Johnstone Supply, Winsupply, Geary Pacific, East Coast Metals, Koch Air, Behler-Young, Meier Supply, Thermal Supply, Nexstar Network, Service Nation, PHCC, HARDI, IHACI, TACCA, National Comfort Institute, Women in HVACR, Heat Pump Summit, Lemon Seed Marketing, The Builder Market, Unify360, Praxis S-10, TradeUp Marketing, EverRest Group
10+
Preferred relationships
1,000+
Contractors served through partners
20 yrs
Inside the manufacturer ecosystem
Manufacturer or association? Let’s talk co-marketing.
Become a partner (opens in a new tab)Women-owned & women-led
A $10,000 website built on Hydra OS, at zero cost to the winner: content for every service, 10 location pages, the AEO/GEO Learning Center and a free build component. Funded and run by the women here and the rest of our team.
Next drawing · December 31, 2026
11FAQ
Still have one? A strategist answers the phone, not a chatbot.
(877) 839-1122We’re the AI-first marketing operating system for trade and professional service businesses. We build the website, run the SEO and local search, ship the content, win AI-search visibility, and convert and route your leads, all on our own platform, Hydra OS, directed by senior strategists with 20+ years in the trades. We don’t run paid advertising. We build the organic and AI-search assets that lower your reliance on it.
80% of the work runs on our own AI platform. Autonomous agents handle content production, schema, local search updates, AI-search optimization, review responses and lead routing 24/7. The 20% is senior humans steering strategy, reviewing quality and owning the relationship. You get agency-grade outcomes at a fraction of agency-grade labor cost.
Local search and AI search optimization typically show measurable movement in 30 to 90 days. Compounding blog content builds steadily: around 2,500 impressions a month by day 60, when regular clicks start landing, and roughly 25,000 a month by day 120, when most clients see hundreds of clicks and conversions starting to climb.
It depends on the season and the size of your site. In lighter stretches we can often have it ready for your review in about one to two months; in busier seasons it can take roughly twice as long. Once we present the site, the time from review to go-live is up to you. Our honest opinion: go live as soon as possible and make changes once you have the data. A Fast Pass is available if it’s urgent.
It scales to your goals, month to month. Websites run from as low as $500 up to $50,000 for a large, fully custom build. Marketing starts at a couple hundred dollars a month for blogging and runs up to about $3,000 per market and service category. AI consulting starts at $2,000/mo, and a fully autonomous, done-for-you agentic infrastructure starts around $25,000.
Both. We’ve been doing SEO for the trades since 2006, long before AI was a buzzword, and we were among the first agencies to re-architect trades clients for AI search. The AI is how we scale; the SEO craft is how we win.
Yes. We integrate with ServiceTitan, Housecall Pro, Jobber, FieldEdge and most major trade CRMs and call-tracking platforms. Bring your stack and we’ll route leads into it through our AI conversion system.
No. Direct Slack access to the team, including strategists, developers and SEO leads, is included with monthly maintenance. No tickets, no gatekeepers.
12Start here
Talk to a real strategist, not a chatbot. We’ll show you exactly how Hydra OS would work for your business, franchise system, portfolio, dealer network or agency.
Your journey to growth · No surprises
